You’ve heard about Data? It’s everywhere – hard to miss really. And if you own a business, or are working at a company that is beginning to talk about the need to analyze better the data they store, then why not jump right into it and learn how to stay on top of the game.
Simply put, raw data is of limited value until it is transformed into information that can guide decision making (HBR, 2017).
It will only take you 30 minutes of browsing to get an idea of how companies innovate their strategy using data. Need somewhere to start? Browse the following:
1) How Netflix was able to invest 85 million euro for two seasons of The Game of Thrones and receive a return of investment in just the first quarter of 2013;
2) How UPS reduced their carbon emission by 100,000 metric tons (equivalent to the emissions of 21,413 passenger vehicles driving for a year);
3) How Patagonia was able to triple their profit since 2008, closing 2015 with $750 million in profits.