It’s officially 2024! 🥳 We hope you’re having a wonderful start to the new year! 💜 The time has come to set your goals for the year ahead. Whether you’ve already started goal setting or are prepping right now, we have a serious (but loving) reminder for you: 

Goals without plans are just wishes.

If you really want to achieve your goals in 2024, you need to think SMART. By using the SMART framework for goal setting, you can build a solid roadmap to success that will make your goals actually achievable. And we want 2024 to be your most successful year yet! 😍

Here’s a quick guide on setting SMART goals for 2024, and as an extra incentive to kickstart your goals, here’s a very special discount code to get 40% off all our online courses in January! 🙌

Did you know that 23% of people quit their goals by the end of the first week?! A great way to combat this is by learning how to create the right goal at the right time. 

SMART Objectives

SMART is a framework used to help you set clear, actionable, and attainable goals. Each letter represents an important element of your goal. Let’s take a look at what each letter means and how you can use it to create yours! 👇

S = Specific 🔍

Try to avoid any general statements. Goals should be clear and specific, defining exactly what you want to accomplish. The more precise your goal, the easier it is to know exactly how you can achieve it! 

Example: “I want to get a better job” 👉“I want to land a Data Analyst position in a remote-only company”

M = Measurable 📈

Make sure your goal has something you can actually measure. Tracking your progress not only lets you know exactly how far you have to go, but also provides a great source of motivation!

Example: “I’ll get my Data Analyst certification in the first 3 months of the year and then apply to 4 positions per month”

A = Achievable 💪

Create a goal that pushes you to reach greater heights but isn’t too unrealistic. Finding this balance is key. Don’t forget to evaluate your capabilities and resources to determine what is actually possible (such as previous experiences, finances, or time). 

Example: “I’ve already done some data analysis tasks and have a good background fit for this role, but I lack the specific knowledge and skills required.”

R = Relevant 💫

Make sure your goals align with your overall purpose or long-term objectives. Does it help you get further towards your final destination? Or is it actually a distraction? Make sure it fits in with your other plans. 

Example: “Getting a Data Analyst position in a remote company will fulfill my desire to love my job and have a good work-life balance”

T = Time-bound ⏰

Your goals should have a specific deadline in which you have to complete it. This creates a sense of urgency and helps you prioritize exactly what needs to be done to achieve it on time.

Example: “I want to land the Data Analyst position by December 2024”

Our online courses are the ultimate SMART goals! 🤩

Psssst! Ever noticed that our online courses are SMART goals? 👇

S – Targeting a specific role in tech (from product management to UI design), we help you master key skills, tools, and processes you need to enter and compete in the market.

M – You can track your progress using the 5 modules, the 30 hours of independent learning, or your assignments and final project! You can also use mentor feedback to measure your achievements!

A – We provide expert-led learning and dedicated support that inspires and motivates you every step of the way. We push you to reach your full potential and give you all the personalized support you need to graduate! 

R – Our career advisors can help you choose the right course for your goals. During your learning, you’ll have a career session with your lead instructor to align your learning with your long-term career goals. 

T – We help you master the essentials of your chosen role and develop your confidence as a professional in just 10 weeks! 

Start 2024 strong with 40% off our online course groups and membership! 💪

That’s right! To help you start the year strong and fulfill one of your goals in the first 3 months of the year, we’re offering a 40% discount on ALL of our online course groups!

That’s just €299.40 for 10 weeks of expert-led learning and hands-on experience you need to feel confident in the field! Or just €599.40 for year-long access to all online courses and 3 development groups with AW Plus!

To enroll with 40% off:

  1. Choose your online course and add it to your cart
  2. Proceed to checkout 
  3. Add the code GOALS40 to the coupon field 
  4. Add your contact and payment details 
  5. Congrats! You’re now enrolled to start this January!

Discount ends on the start date of your chosen course – enroll now so you don’t miss out!

Check out all of our online courses and their start dates below!👇

Courses starting 15th January:

✏️UX Writing

📊 Data Analytics Foundation

🔥 Leadership & Communication Skills

👩‍💻 Essential Product Management

Courses starting 29th January:

🤔 Product Strategy

📈Data Analytics for Business

✍️ UI Design Foundation

👤 UX Research Foundation

Not sure which course is right for you and your long-term ambitions? Contact us at for extra help directly from our career advisor.

Need some more time before setting your goals this year? Don’t worry, you can still make the most of this discount by purchasing now and choosing to start your course at a later date! Just email us after purchase to let us know!