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Product Strategy Online Course

Level up your product career in an affordable, flexible online learning environment led by female tech leaders. Develop and deliver a solid product strategy that aligns with your business goals and drives success.

+1,350 WOMEN HAVE ALREADY LEARNED WITH US
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Original price was: 299,00 €.Current price is: 149,50 €.Add to cart

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Learn to develop effective product strategies with our flexible, online 10-week course. Through self-paced learning, insights from real-world PMs, and dedicated development sessions, you’ll advance your skills to become a better Product Manager.

Designed to provide a complete online learning experience that fits your busy schedule, our courses combine self-paced modules of high-quality media resources with expert-led content you can access anytime — so you can learn in the way that works best for you.

  • 5 self-paced modules with around 30 hours of learning
  • On-demand sessions featuring female industry experts
  • Personalized mentor support with feedback on your progress
  • Real-world final project for your portfolio
  • A multi-content approach – videos, podcasts, and more
  • Lifetime access to our 30k+ community

By the end of this course, you’ll know the key components, tools, and frameworks needed to create a winning strategy that will guarantee business success. You’ll be able to formulate and deliver your own product strategy from scratch.

This course is specially designed for existing product management professionals who wish to upskill and enhance their current experience. If you have little to no experience in product management, we recommend starting with our Essential Product Management online course before enrolling in this course. Our online course students are usually:

  • PMs or POs: Professionals in the field who don’t know where to start with product strategy and/or have no leaders in their organization who can help kickstart their experience with strategy. 
  • Senior PMs: Senior-level professionals who want to advance from the “execution” level of product management and want to master the ability to switch lenses between tactics/execution and strategy
  • 30h of independent learning
  • Progress in a women-first learning environment
  • Learn on your own schedule
  • Mentoring and dedicated support

Course structure

In this module, you will learn the key differences between product and business strategy, the components of a product strategy, and the characteristics of bad strategies. You’ll gain a clear understanding of why a good product strategy is essential for business success.

Learn the importance of roadmaps in product strategy, the impact they have on your business goals, and why some roadmaps often fail. Discover the four best practices you can implement in order to create a winning product strategy.

In this module, you’ll focus on the relationship between product functionality and product strategy. You’ll also explore the four key strategies that build up to your product strategy and are impacted by functionality: feature strategy, growth strategy, expanding strategy, and scaling strategy.

This module is all about how to tie all the concepts together to formulate a product strategy. You’ll receive advice on finding your path and a framework that works for you, as well as covering the helpful models and prep needed to build your product strategy.

You’ll have the opportunity to create a product strategy case from scratch as your final project. You’ll apply your knowledge of product strategy, roadmaps, and execution to develop the vision, goals, initiatives, and initial roadmap for a digital product.

We take great pride in our success in having selected and trained +700 non-technical female professionals, transforming them into promising leaders in the tech industry. We strive to identify emerging talent within our pool of over 30,000 women who are interested in pursuing tech careers, and provide them with the resources and support necessary to succeed. Our ultimate goal is to cultivate the top tech leaders of tomorrow.

Laura Fernández

CEO at allWomen

What truly sets this course apart is the community and mentor support. Learning online can feel isolating, but here I always felt guided and encouraged. The mentors provided thoughtful, practical feedback, and being surrounded by ambitious women navigating similar challenges made a huge difference. I didn’t just gain new skills — I gained confidence and a professional network I still rely on.

Maria Gonzalez

Product & Innovation Professional

I work full-time, so flexibility was essential for me. The self-paced format allowed me to study in the evenings and on weekends without feeling overwhelmed. The structure is clear and practical, making it easy to progress at your own rhythm while still going deep. It’s a realistic way to grow professionally without putting your career on hold.

Laura Johnson

Marketing & Growth Lead

Our alumna work at

Learn from and connect with top Product experts!

With our Product Strategy course, access flexible training designed to fit your schedule. Build your skills through self-paced modules, explore expert-led sessions available on demand, and gain practical guidance to support your learning journey. Your course includes:

Move through the course independently with clear guidance, practical exercises, and high-quality resources designed to help you build skills step by step — whenever it works best for you.

Explore a curated collection of sessions led by industry professionals, including career insights, real-world case studies, and a course introduction to help you navigate the learning experience. Access them anytime and revisit them whenever you need.

Access personalized support from expert mentors to deepen your understanding of the course content. Whether you need feedback, clarification, or guidance, mentors are available to help you progress with confidence and stay on track with your learning goals.

Get a certificate to show companies what you can do

Receive a certification authenticated by blockchain in our Product Strategy course when you complete the learning in 10 weeks! We’re a globally recognized, all-women tech academy, so you can add this certification to your resume and wow your future employers.

Get to know your industry-leading instructors!

​​Learn from our female experts who have a proven track record of success in the field and are committed to empowering other women in tech.

Maria has over 10 years of experience in strategic and technical product management, developing product and go-to-market strategies for senior management and C-level executives. She is always eager to innovate and use her expertise to help others succeed in their product management careers.

Maria Polo

Product Lead

More than just a course, we offer a complete online learning experience

Access to self-paced learning

Gain immediate access to the content
Unlock content as you go
Approx. 30h of learning ​​​

Expert-led learning

Insights from industry professionals
On-demand sessions you can watch anytime
Connection through Slack ​

Real-world projects

Practical assignments
Final project
Certification upon completion
​

Course support

Dedicated course mentors
Individual feedback
Community Slack Channe​

Multi-format approach

Learn with videos and podcasts
Extra quizzes and practical exercises
Additional resources available​

Strong community

Lifetime access to 30k community
Diverse, international women in tech
One of the biggest in the world​

​​Build your path to success with a real-world project!

At the end of this course, you’ll have the opportunity to create a unique project from scratch. You’ll be able to enhance your current role through a winning product strategy that showcases all of the skills, techniques, and frameworks you have learned along the way.

See projects from our graduates

Product Strategy

Original price was: 299,00 €.Current price is: 149,50 €.

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14-day money-back guarantee

Flexible payment options

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Questions we get asked a lot

No prior tech experience is required to get started.

You have 12 months of access to your course from the moment you buy it, plenty of room to go at your own pace.

Every course comes with a 14-day money-back guarantee, and you can also spread the cost with Klarna instalments.

You get a verified, authenticated digital certificate if you finish the course within two months, ready to add straight to LinkedIn.

Every course comes with access to an active Slack community, so you can ask questions, get unstuck, and connect with mentors, instructors, and fellow students.

See all FAQs

Download the syllabus now!

Fill out the form to receive the syllabus and get access to key information such as curriculum, dates, funding, and career options.Â