Next class starts 9 October, 2023

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Product Strategy Online Course

Level up your product career in an affordable, flexible online learning environment led by female tech leaders. Develop and deliver a solid product strategy that aligns with your business goals and drives success.

Enroll now!

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Learn to develop effective product strategies with our flexible, online 10-week course. Through self-paced learning, insights from real-world PMs, and dedicated development sessions, you’ll advance your skills to become a better Product Manager.

Designed to provide a complete online learning experience to fit your busy schedule, our courses combine self-paced modules of high-quality media resources with live sessions from industry-leading experts, so you have the best of both worlds!

  • 5 self-paced modules over 10 weeks (30h total) 
  • Live sessions with industry experts
  • Dedicated support through Slack
  • Final project action plan
  • A multi-content approach – videos, podcasts, and more
  • Lifetime access to our 30k+ community

By the end of this course, you’ll know the key components, tools, and frameworks needed to create a winning strategy that will guarantee business success. You’ll be able to formulate and deliver your own product strategy from scratch.

This course is specially designed for existing product management professionals who wish to upskill and enhance their current experience. If you have little to no experience in product management, we recommend starting with our Essential Product Management online course before enrolling in this course. Our online course students are usually:

  • PMs or POs: Professionals in the field who don’t know where to start with product strategy and/or have no leaders in their organization who can help kickstart their experience with strategy. 
  • Senior PMs: Senior-level professionals who want to advance from the “execution” level of product management and want to master the ability to switch lenses between tactics/execution and strategy
  • 30h of self-paced modules
  • Development cohorts
  • Hands-on experience
  • Mentoring and dedicated support

Course structure

In this module, you will learn the key differences between product and business strategy, the components of a product strategy, and the characteristics of bad strategies. You’ll gain a clear understanding of why a good product strategy is essential for business success.

Learn the importance of roadmaps in product strategy, the impact they have on your business goals, and why some roadmaps often fail. Discover the four best practices you can implement in order to create a winning product strategy.

In this module, you’ll focus on the relationship between product functionality and product strategy. You’ll also explore the four key strategies that build up to your product strategy and are impacted by functionality: feature strategy, growth strategy, expanding strategy, and scaling strategy.

This module is all about how to tie all the concepts together to formulate a product strategy. You’ll receive advice on finding your path and a framework that works for you, as well as covering the helpful models and prep needed to build your product strategy.

You’ll have the opportunity to create a product strategy case from scratch as your final project. You’ll apply your knowledge of product strategy, roadmaps, and execution to develop the vision, goals, initiatives, and initial roadmap for a digital product.
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We take great pride in our success in having selected and trained +700 non-technical female professionals, transforming them into promising leaders in the tech industry. We strive to identify emerging talent within our pool of over 30,000 women who are interested in pursuing tech careers, and provide them with the resources and support necessary to succeed. Our ultimate goal is to cultivate the top tech leaders of tomorrow.

Laura FernĂĄndez

CEO at allWomen

Our alumna work at

An all-in-one learning and community platform

We use DISCO as our online learning platform to create a personal, accessible, and hands-on learning experience for every single student. It’s mobile-friendly, so you can learn whenever and wherever you are!

Always feel engaged and motivated by our combination of high-quality multimedia resources, including videos, podcasts, and articles that make you want to learn more!

Take part in interactive tasks and quizzes and collaborate with other students for a more fun-filled approach to learning that optimizes your knowledge and skill set.

As an allWomen member, get access to our events, communicate with fellow women through our Slack channel, and discover new opportunities on our Job Board!

Get a certificate to show companies what you can do

Receive a certification authenticated by blockchain in our Product Strategy course when you complete the learning in 10 weeks! We’re a globally recognized, all-women tech academy, so you can add this certification to your resume and wow your future employers.

Get to know your industry-leading instructors!

​​Learn from our female experts who have a proven track record of success in the field and are committed to empowering other women in tech.

Maria has over 10 years of experience in strategic and technical product management, developing product and go-to-market strategies for senior management and C-level executives. She is always eager to innovate and use her expertise to help others succeed in their product management careers.

Maria Polo

Product Lead

More than just a course, we offer a complete online learning experience

Self-paced modules

5 modules in 10 weeks
2 weeks per module
30h of learning ​

Development cohorts

Expert-led live sessions
Insights from real PMs
Open discussions with peers
​

Real-world projects

Practical assignments
Final project
Certification upon completion​

Dedicated support

Talks with female industry expert
Dedicated course mentor
Community Slack channel​

Multi-format approach

Learn with videos and podcasts
Extra quizzes and practical exercises
Additional resources available​

Strong community

Lifetime access to 30k community
Diverse, international women in tech
One of the biggest in the world​

​​Build your path to success with a real-world project!

At the end of this course, you’ll have the opportunity to create a unique project from scratch. You’ll be able to enhance your current role through a winning product strategy that showcases all of the skills, techniques, and frameworks you have learned along the way.

See projects from our graduates

Product Strategy

499,00 €

Secure Payment

14-day money-back guarantee

Flexible payment options

Payment methods

100% secure payment: your data is protected by our security system.

Questions we get asked a lot

It all depends on which area of tech you would like to go into! Like UI Design, the UX Research, Data Analytics, and Product Management online courses offer the same learning and development features, just focussed on a different tech role. We recommend having a call with our admissions team to talk about your goals and the skills and knowledge you want to learn, and our team can help you decide which course is right for you.

Yes! We offer a wide range of partnership opportunities for different businesses. We have ad-hoc, in-house training, and a specialist recruitment and training program through your own Tech Academy. Find out more on our For Companies page. 

Our online learning courses are carefully crafted so you get the flexible learning you need, with hands-on, interactive sessions that go the extra mile. All modules are self-paced, so you can do the learning at any time, any place. We start and end the experience with a development cohort of international women from different backgrounds, in order to build on top of your experiences and boost your professional profiles. It’s the best of both worlds – an all-in-one affordable, flexible course!

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