Why you should include a chatbot in your business strategy

From the moment we wake up until we go to bed, we are always communicating through a chat. WhatsApp, Facebook Messenger, Instagram, among others, are digital platforms that allow us to be connected at all times. For this reason, being such an important form of communication for people is also, automatically, for brands in the form of a chatbot. 

It is in the midst of this digital revolution that chatbots appear, virtual assistants created from artificial intelligence that represent an interesting channel of communication between them and their clients for the company; and for users, an effective means to solve different needs.

According to Forbes, by 2020 (yes, in just two more years) artificial intelligence will be present in 85% of the relationships established between companies and consumers. Whether you are planning your next vacation or choosing the perfect outfit for a romantic date, a chatbot will be helping you on making the right decision. Can you see its relevance now if you are a business that offers some type of product or service?

3 great reasons to implement chatbot in your business strategy

1. Automated customer service: By programming a chatbot your customers can solve their needs in real time, in a personalized way, 24 hours a day.

2. Customer experience A1: Chatbots bring reputation to your brand by its efficiency in response and intuitive interface. In this way, they help to improve loyalty programs.

3. Database: Virtual assistants collect valuable information about the interests of consumers. From there you can modify or rethink the marketing strategies of the company.

Implemented in your company!

Do you want to understand how virtual assistants or chatbots work? Discover what is real and what is a myth? (For example, in the Google IO they showed a virtual assistant that simulated human expressions, no, it’s not science fiction, look at it here) design your own chatbot with the right tools? Apply this technology in the areas of Marketing, Communication and Customer Service? Well, you are reading the perfect note!

AllWomen Academy will hold the course Chatbots & AI for Marketing, Communication and Customer Success this July 11 and 12 at the MOB (Barcelona).
In the course of two days, directed by and for women, you can learn new techniques to grow your business through artificial intelligence.

Susana Duran, an expert in the #womenintech sector and leader of the Mobile & Bots Center of Excellence of Sage, will share her experience with all women attendees.

Only until this Saturday will the Early Bird Offer be active (€ 59 before June 30), do not miss it because seats are limited! Enroll now!

See you soon, women in technology 😉


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